eTail Australia 2025
February 25 - 26, 2025
Sheraton Grand Sydney Hyde Park, Australia
Main Conference Day 2 – 26th February 2025
Main Conference Day 2 – 26th February 2025
8:00 am - 8:15 am
Breakfast Workshops Registration
8:15 am - 8:30 am
‘Brands In The Firing Line’ Breakfast Welcome Address: Heather Ang, Lead Editor, Researcher & Producer, eTail Australia
Stirring The Conversation
8:30 am - 9:15 am ‘Brands In The Firing Line’ Breakfast Kim Kidd - Chief Executive Officer, Honey BirdetteThey have shaped headlines…
They have sparked conversations…
Some (or many) would even consider them controversial. Step into a captivating morning of stimulating presentations and engaging conversations over breakfast! This session welcomes speakers from brands that have sparked both fascination and outrage. While you may not always see eye-to-eye with their views, let's foster an atmosphere of respect and kindness throughout our discussions. All interested attendees are welcome to participate in this riveting experience.
Topic 1: The most talked about lingerie brand in the world - Known for their daring and provocative advertising campaigns that often spark widespread debate and even backlash, discover the story behind Honey Birdette's unapologetically audacious approach to shaping their public image and market
presence.
Topic 2: Shein, the brand that everybody loves to hate – A polarizing force in the fashion industry often in the news for ethical and quality concerns, hear what this fast-fashion giant has to say.
Brunch & Munch
9:00 am - 10:00 am Rise & Shine VIP Breakfast WorkshopBrunch & Munch
9:00 am - 10:00 am Main Conference Registration & Morning RefreshmentsMain Conference Day 2 Kick-Off
9:15 am - 9:20 am
Start of Main Conference Day 2 & Welcome Address: Heather Ang, Lead Editor, Researcher & Producer, eTail Australia
9:20 am - 9:30 am
Chairperson’s Opening Remarks
9:30 am - 9:40 am
Networking Icebreaker: ‘Fastest Finger First’ Quiz Challenge
Think you have the quickest wits and the fastest fingers? Prove it!
Welcome to the ultimate eTail showdown where speed meets accuracy! Participate in our 'Fastest Finger First' quiz game with fellow attendees
at your table and see if you have what it takes to rise to the top of the leaderboard.
Know Thyself, Know Thy Customer
9:40 am - 10:00 am
Opening Keynote: Onward to greener pastures – How to tackle common obstacles faced by traditional retail brands in their transition to become more sustainable and eco-friendly?
When your business was not born green, how do you go green?
10:00 am - 10:20 am
Keynote Fireside Chat: Turning sustainable talk into real consumer action – How can you encourage consumers to be more environmentally and ethically mindful when shopping, and make sustainable options more accessible and attractive for them?
Elien Degraeve -
Founder,
Go For Zero
Vaibhav Gaikwad -
Head of Sustainability,
Elk
10:20 am - 10:40 am
Keynote Fireside Chat: Unmasking the hidden environmental impact of social media campaigns – Is it true that digital is more sustainable than paper?
Reasons why digital campaigns may not be as green as you think:
• Energy Consumption: Social media campaigns rely on data centers and servers that consume significant amounts of energy, often
from non-renewable sources.
• Electronic Waste: The rapid turnover of electronic devices used to access social media contributes to growing e-waste, with many
devices ending up in landfills.
• Carbon Footprint: Digital advertising and social media use generate substantial carbon emissions, often overlooked compared to the
tangible waste from paper.
• Resource Extraction: The production of digital devices requires mining for rare earth metals, leading to environmental degradation
and resource depletion.
• Short Lifespan: Social media content is often short-lived and quickly forgotten, while paper materials can have a longer-lasting impact
and can be recycled more effectively.
10:40 am - 10:50 am
Morning Networking Break (10mins)
10:50 am - 11:10 am
Keynote Client Case Study: Cracking the code – How to better understand the behaviour of your most profitable customers and quickly identify and eliminate errors and other conversion hurdles?
Focus on what drives your best customers and boost conversions fast!
11:10 am - 11:30 am
Keynote Case Study: The Obsessive Advantage – Staying customer-centric, relevant and pre-emptive to drive competitive advantage in the face of digital disruption
Jo Hall -
Investor, Advisor NED, former Chief Commercial Officer,
Toys 'R' Us
Why is an obsession with your customers vital to your business success?
11:30 am - 11:50 am
Keynote Client Case Study: From initial engagement to post-purchase satisfaction, learn how to turn each customer interaction into tangible value and make every click resound loudly with strategic impact
Uncover the keys to lasting customer satisfaction and commercial success.
11:50 am - 12:10 pm
Available for Sponsorship 11:50 Keynote Leadership Interview: How can you understand your customer journey and lifetime value to develop a customer experience strategy that is omnichannel and yet personalised?
Mr. Adam Schwab -
Co-Founder,
Luxury Escapes
Driving Innovation In eCommerce
12:10 pm - 12:30 pm
Movers & Shakers AMA: Ask Me Anything – Discover the strategies top eCommerce trailblazers in Australia used to bring their businesses to new heights of success, and how their leadership styles have contributed to overcoming obstacles and achieving sustained growth
Rob Rand -
Founder + CEO,
Knobby
Janine Leghissa -
Director/Founder/Designer,
Desiderate
AI – Revolutionary Or Overhyped?
12:30 pm - 1:10 pm
Keynote Panel: AI – Disruptive game-changer or seriously overrated?
Florian Pasquier -
Chief Technology Officer,
CARMA
Marcio Oliveira da Silveira -
GM - Business Strategy & American Tourister/High Sierra/Lipault at Samsonite Aus,
Samsonite Australia & New Zealand
Is AI just a tool, amongst many others, to help boost efficiency and productivity; or is it a radically transformative technology that is
essential for future competitiveness?
Marcio Oliveira da Silveira
GM - Business Strategy & American Tourister/High Sierra/Lipault at Samsonite AusSamsonite Australia & New Zealand
1:10 pm - 1:30 pm
Investment Keynote: Does AI's impact on revenue hold water? If not, why should you care about AI?!
Jonathan Lim -
Chief Investment Officer,
Shaw Investment Holdings
Hear the exclusive insights of a Chief Investment Officer!
1:30 pm - 2:30 pm
Networking Lunch (60mins)
1:30 pm - 2:30 pm
Closed Door VIP Invitation Only Lunch
Track A: Back To Marketing Basics
2:30 pm - 2:40 pm Networking Icebreaker: Kick off your networking experience with a fun and engaging icebreaker session designed to break down barriers and spark meaningful connections. At your table, introduce yourself and answer this questionWhat’s the best piece of professional advice you’ve ever received, and how has it impacted your career?
Let’s get talking, connecting, and making the most of this event together!
Track A: Back To Marketing Basics
2:40 pm - 3:00 pm Case Study: With tight budget and limited resources, how can you be more agile and efficient with your existing marketing channels to deliver effective outcomes? Eric Bruzek - Founding Partner, Amerinda Advisory
Track A: Back To Marketing Basics
3:00 pm - 3:20 pm All-Star Fireside Chat: Crafting high quality content on a budget – How can you perfect your creative strategy for each channel and create richer and more engaging content economically and efficiently?Track A: Back To Marketing Basics
3:20 pm - 3:40 pm Case Study: Don’t just ask for emails and names! How to make zero party data acquisition more intelligent and strategically collect useful information about each prospect with rich and interactive digital experiences Sami Khan - Digital Marketing Director, MAAP.cc
Track B: Upping Your Business Game
2:30 pm - 2:40 pm Networking Icebreaker: Kick off your networking experience with a fun and engaging icebreaker session designed to break down barriers and spark meaningful connections. At your table, introduce yourself and answer this questionWhat’s the best piece of professional advice you’ve ever received, and how has it impacted your career?
Let’s get talking, connecting, and making the most of this event together!
Track B: Upping Your Business Game
2:40 pm - 3:00 pm Case Study: How to transform your business into a composable enterprise in which every component is pluggable, scalable, replaceable, and improvable to meet ever-evolving business requirementsTrack B: Upping Your Business Game
3:00 pm - 3:20 pm Case Study Fireside Chat: As we continue to face a dip in consumers’ spending power, how can you make your customers desire your products and be willing to spend?Track B: Upping Your Business Game
3:20 pm - 3:40 pm Case Study: Discover the inner workings of marketplace algorithms that determine product rankings and visibility and gain actionable insights to stand out and elevate your business in the evolving marketplace landscapeTrack C: Mastering The Evolution Of Time
2:30 pm - 2:40 pm 10 Minutes Transition TimeTrack C: Mastering The Evolution Of Time
2:40 pm - 3:40 pm Leadership Spotlight: The art of becoming a commercially-minded marketer – How has the role of the modern marketer evolved, and how to measure the commercial impact of your actions Gerard Richardson - Head of Retail Marketing, Adore Beauty
3:40 pm - 4:10 pm
Afternoon Networking Break (30mins)
4:10 pm - 4:20 pm
Networking Icebreaker: Kick off your networking experience with a fun and engaging icebreaker session designed to break down barriers and spark meaningful connections. At your table, introduce yourself and answer this question:
If you could collaborate with anyone in this room, who would it be and why?
Let’s get talking, connecting, and making the most of this event together!
