eTail Australia 2025
February 25 - 26, 2025
Sheraton Grand Sydney Hyde Park, Australia
Main Conference Day 2 – 26th February 2025
Main Conference Day 2 – 26th February 2025
Stirring The Conversation
8:30 am - 9:00 am Main Conference Registration & Morning RefreshmentsBrunch & Munch
9:00 am - 10:00 am Rise & Shine VIP Breakfast Workshop: Driving Retail Success: Leveraging Tech, Trust and Relevance to Enhance the Customer Experience Mick O'Brien - Head of Commercial ANZ, Rokt Martyn Raab - General Manager - Retail Media, Endeavour Group
Main Conference Day 2 Kick-Off
9:00 am - 9:05 am
Start of Main Conference Day 2 & Welcome Address: Heather Ang, Lead Editor, Researcher & Producer, eTail Australia
9:05 am - 9:10 am
Chairperson’s Opening Remarks
Mary Proulx -
Co-Founder,
BREAD Agency
9:10 am - 9:20 am
Networking Icebreaker: ‘Fastest Finger First’ Quiz Challenge
Think you have the quickest wits and the fastest fingers? Prove it!
Welcome to the ultimate eTail showdown where speed meets accuracy! Participate in our 'Fastest Finger First' quiz game with fellow attendees
at your table and see if you have what it takes to rise to the top of the leaderboard.
Know Thyself, Know Thy Customer
9:30 am - 9:50 am
Opening Keynote: Onward to greener pastures – How to tackle common obstacles faced by traditional retail brands in their transition to become more sustainable and eco-friendly?
Kate Bezar -
Co-founder, Head of Impact & Brand,
Better Packaging Co.
When your business was not born green, how do you go green?
9:50 am - 10:30 am
Keynote Fireside Chat: Turning sustainable talk into real consumer action – How can you encourage consumers to be more environmentally and ethically mindful when shopping, and make sustainable options more accessible and attractive for them?
Elien Degraeve -
Founder; #1 Top 50 People in eCommerce 2023,
Go For Zero
Amanda McCabe-Phillips -
Chief Operating Officer,
Elk
Rob Rand -
Founder + CEO; #4 Top 50 People in eCommerce 2024,
Knobby
Belinda Paul -
Founder,
RCYCL
Consumers talk about wanting more sustainable and ethically-made products, but often choose the cheapest options when it comes to actual purchases. Why is this so, and how can we bridge the disconnect?
10:30 am - 10:50 am
Keynote Fireside Chat: Supercharging THE ICONIC brand with the Got You Looking Campaign and embedding Strategic Partnerships
Claire Fabb -
Head of Strategic Partnerships,
The Iconic
Georgia Thomas -
Head of Brand and Media,
The Iconic
Peter Lines -
Former Head of Ecommerce & Digital,
Oroton
10:50 am - 11:10 am
Morning Networking Break (30mins)
11:10 am - 11:30 am
Keynote Case Study: Re-imagining Retail
Jo Hall -
Investor,
Toys 'R' Us
11:30 am - 11:50 am
Keynote: How to unleash customer loyalty to SLASH CHURN in 2025
Mariana Franco -
Lifecycle Marketing Manager,
Wesfarmers OneDigital
Driving Innovation In eCommerce
11:50 am - 12:30 pm
Movers & Shakers AMA: Ask Me Anything – Discover the strategies top eCommerce trailblazers in Australia used to bring their businesses to new heights of success, and how their leadership styles have contributed to overcoming obstacles and achieving sustained growth
Rob Rand -
Founder + CEO; #4 Top 50 People in eCommerce 2024,
Knobby
Janine Leghissa -
Director/Founder/Designer,
Desiderate
Hitesh Mehta -
Head of Marketplace; #25 Top 50 People in eCommerce 2024,
Baby Bunting
Jackie Kruger -
CEO; #26 Top 50 People in eCommerce 2024,
Black Milk Clothing
Michael Boyle -
Director,
The Modernity Group
How do visionary leaders in e-commerce foster a culture of continuous innovation and commercial excellence within their organizations?
AI – Revolutionary Or Overhyped?
12:30 pm - 1:10 pm
Keynote Panel: AI – Disruptive game-changer or seriously overrated?
Florian Pasquier -
Chief Technology Officer,
CARMA
Marcio Oliveira da Silveira -
GM - Business Strategy & American Tourister/High Sierra/Lipault at Samsonite Aus,
Samsonite Australia & New Zealand
Mal Chia -
Managing Director,
Ecom Nation
Mozi Zhang -
GM of Growth & Strategy,
Urban Sales
Eric Bruzek -
Founding Partner,
Amerinda Advisory
Is AI just a tool, amongst many others, to help boost efficiency and productivity; or is it a radically transformative technology that is essential for future competitiveness?
Marcio Oliveira da Silveira
GM - Business Strategy & American Tourister/High Sierra/Lipault at Samsonite AusSamsonite Australia & New Zealand
1:10 pm - 1:30 pm
Investment Keynote: Does AI's impact on revenue hold water? If not, why should you care about AI?!
Jonathan Lim -
Chief Investment Officer,
Shaw Investment Holdings
Hear the exclusive insights of a Chief Investment Officer!
1:30 pm - 2:30 pm
Networking Lunch (60mins)
1:30 pm - 2:30 pm
Closed Door VIP Invitation Only Lunch: Why Product Data Matters
Rebecca Xing -
CEO,
Trustana
Liv Caiafa -
Head of Ecommerce - Repco Retail ANZ,
GPC Asia Pacific
TRACK A: Back To Marketing Basics
2:30 pm - 2:40 pm Networking Icebreaker: Kick off your networking experience with a fun and engaging icebreaker session designed to break down barriers and spark meaningful connections. At your table, introduce yourself and answer this questionWhat’s the best piece of professional advice you’ve ever received, and how has it impacted your career?
Let’s get talking, connecting, and making the most of this event together!
TRACK A: Back To Marketing Basics
2:40 pm - 3:20 pm Case Study: All Things Considered: How to grow profitably with AI Eric Bruzek - Founding Partner, Amerinda AdvisoryThis presentation will explore the key decisions which have to be made, concerning build vs. buy, SaaS versus open-source, LLM models and vendors, to set your organisation up for impact, scale, and profitability.
TRACK A: Back To Marketing Basics
3:20 pm - 3:40 pm Case Study: Don’t just ask for emails and names! How to make zero party data acquisition more intelligent and strategically collect useful information about each prospect with rich and interactive digital experiences Sami Khan - Digital Marketing Director, Maap
TRACK B: Upping Your Business Game
2:30 pm - 2:40 pm Networking Icebreaker: Kick off your networking experience with a fun and engaging icebreaker session designed to break down barriers and spark meaningful connections. At your table, introduce yourself and answer this questionWhat’s the best piece of professional advice you’ve ever received, and how has it impacted your career?
Let’s get talking, connecting, and making the most of this event together!
TRACK B: Upping Your Business Game
2:40 pm - 3:40 pm Leadership Spotlight: The art of becoming a commercially-minded marketer – How has the role of the modern marketer evolved, and how to measure the commercial impact of your actions Gerard Richardson - Head of Retail Marketing, Adore Beauty
3:40 pm - 4:10 pm
Afternoon Networking Break (30mins)
4:10 pm - 4:20 pm
Networking Icebreaker: Kick off your networking experience with a fun and engaging icebreaker session designed to break down barriers and spark meaningful connections. At your table, introduce yourself and answer this question:
If you could collaborate with anyone in this room, who would it be and why?
Let’s get talking, connecting, and making the most of this event together!
TRACK A: Leading With Purpose & Authenticity
4:20 pm - 5:00 pm Closing Leadership Panel: How to use brand and leadership as a key lever to attract and retain talent – Who are you and what can you bring to the table for your employees? Florian Pasquier - Chief Technology Officer, CARMA Liv Caiafa - Head of Ecommerce - Repco Retail ANZ, GPC Asia Pacific Jessica Skinner - Director of eCommerce and Marketing; #27 Top 50 People in eCommerce 2024, Frankie4 Olya Rudenko - Ex CEO, Cars24 Australia Dimity Mitsis - General Manager of Retail, OrotonGroup Dean Salakas - Retail Consultant, Former CEO of The Party People
Jessica Skinner
Director of eCommerce and Marketing; #27 Top 50 People in eCommerce 2024Frankie4
