eTail Australia 2025
February 25 - 26, 2025
Sheraton Grand Sydney Hyde Park, Australia
Main Conference Day 1 – 25th February 2025
Main Conference Day 1 – 25th February 2025
8:20 am - 8:50 am
Innovation Incubator Registration
8:50 am - 9:00 am
Innovation Incubator Welcome Address: Heather Ang, Lead Editor, Researcher & Producer, eTail Australia
Invite-Only Innovation Incubator
9:00 am - 10:30 am Innovation Focus Roundtables Amaury Treguer - Co-Founder, BREAD Agency Mary Proulx - Co-Founder, BREAD Agency Alexandre Coussy - CRM & Lifecycle Marketing (freelance), CoucouEngage with 3 rotating roundtables to explore the newest technology offerings with your peers and establish what best meets your business needs (25 minutes per session with 5 minutes transition time between each session)
Brunch & Munch
9:30 am - 10:30 am Rise & Shine VIP Breakfast Workshop: Beyond the Map: Boosting Omnichannel experience with Location Intelligence Jolly Ahuja - Head of Enterprise Sales and Partnerships, Google David Hunston - Head of Location Intelligence ANZ, OniGroup
Brunch & Munch
9:30 am - 10:30 am Main Conference Registration & Morning RefreshmentsMain Conference Day 1 Kick-Off
10:30 am - 10:35 am
Start of Main Conference Day 1 & Welcome Address: Heather Ang, Lead Editor, Researcher & Producer, eTail Australia
10:35 am - 10:45 am
Chairperson’s Opening Remarks
James Roth -
General Manager of Operations,
Australian Loyalty Association
10:45 am - 10:55 am
Networking Icebreaker: The eTail “Snowball” Fight
Get ready to break the ice in the most delightful way possible – with our Snowball Fight Icebreaker! Join us for a playful and interactive session where participants will engage in a unique twist on the classic snowball fight. No need for winter gear – these snowballs are made of fun and camaraderie! Write down 3 objectives that you would like to get out of eTail Summit this year on a piece of paper. Crumble up the paper into a ball and throw it at each other. At the end of the “snowball fight”, gather as a group, and open up a bunch of “snowballs” together to find out what objectives other attendees have for attending.
Steering Through Tough Economic Conditions
10:55 am - 11:15 am
Opening Economist Keynote: Diagnosing Australia’s economic health – With inflationary pressure, higher costs and dampened consumer demands on the rise, how does our economic future look? Is it on the path of recovery, and what does it mean for you and your business?
Stephen Walters -
Chief Economist,
Business Council of Australia (BCA)
All you need to know about the economy’s influence on consumer behaviour, spending habits, and retail performance to prepare for what’s ahead!
11:15 am - 11:55 am
Keynote Success Stories Panel: Businesses thriving in today's economic landscape – What are the innovative strategies they have implemented to fuel growth and achieve commercial excellence, and how can YOU do it too?
Elien Degraeve -
Founder,
Go For Zero
Liv Caiafa -
Head of Ecommerce - Repco Retail ANZ,
GPC Asia Pacific
Lydia Bertini -
Head of Customer & People,
Miss Amara
Hitesh Mehta -
Head of Marketplace,
Baby Bunting
Nader Chmait -
Head of Data & Analytics,
New Aim
Ben Hare -
Director and Chief Operating Officer,
Tiny Me
What's fuelling success in tough times?
11:55 am - 12:10 pm
Morning Networking Break (15mins)
12:10 pm - 12:30 pm
Keynote Economist Interview: How do you evaluate the effects of conflicts, inflation, supply chain challenges, and other geopolitical threats on Australia's retail industry, and effectively anticipate the risks and strengthen your resilience?
Elliot Clarke -
Executive Director Head of International Economics,
Westpac Pty Ltd
Matt Newell -
CEO,
The General Store
Harnessing Partnerships For Resilience
12:30 pm - 12:50 pm
Keynote Fireside Chat: Decoding the Digital Advantage with Competitive Data Intelligence
Danielle West -
Head of Ecommerce,
Rebel Sport
Harish Ganesh -
Director of Sales, APAC,
Similarweb
In times of economic uncertainty, eCommerce and retail businesses must rethink how they drive growth and maintain a competitive edge. Success now lies in strategic partnerships that unlock new opportunities through data intelligence.
See how retail and eCommerce leader, Rebel Sport collaborates with Similarweb, to access real-time competitive insights, identify emerging trends, and maximise their partnership channels. Whether it’s expanding into new markets, strengthening brand collaborations, or optimising acquisition channels, data-driven partnerships empower businesses to navigate volatility with confidence.
Sponsored by: Similarweb
12:50 pm - 1:10 pm
Keynote Interview: As we continue to face a bearish retail environment in the upcoming foreseeable months, what are some tangible actions and things you can do to drive high customer retention and repeat purchase rate?
Luke Goldsworthy -
Head of Marketplace,
The digiDirect Group
Michael Boyle -
Director,
The Modernity Group
Unlocking New Revenue Potentials
1:10 pm - 1:30 pm
Keynote Fireside Chat: Rebel’s Playbook: Unlocking New Revenue with AI & Personalisation
Trent Olsen -
Digital Growth Director,
Insider
Ben Anderson -
Head of Loyalty and Member Engagement,
Rebel Sport
In this fireside chat, Trent Olsen sits down with Ben Anderson to uncover how Rebel leveraged AI-powered personalisation to drive engagement, boost conversions, and maximise revenue. From optimising product detail pages with strategic visual cues to increasing loyalty sign-ups and enhancing upsell opportunities, discover how data-driven experimentation turned insights into growth. Get inspired by real results—like a 32.63% conversion lift—and actionable takeaways to fuel your own e-commerce success.
Sponsored by: Insider
TRACK A: Unlocking New Revenue Potentials (Continued)
2:30 pm - 2:40 pm Networking Icebreaker: Kick off your networking experience with a fun and engaging icebreaker session designed to break down barriers and spark meaningful connections. At your table, introduce yourself and answer this question:What inspired you to pursue your current career path, and what do you enjoy most about it?
Let’s get talking, connecting, and making the most of this event together!
TRACK A: Unlocking New Revenue Potentials (Continued)
2:40 pm - 3:00 pm Ask The Leaders: The ins and outs of setting up a retail media business – What does it take and why on earth should it top your business priority list? Gerard Richardson - Head of Retail Marketing, Adore Beauty Michael Boyle - Director, The Modernity Group
TRACK A: Unlocking New Revenue Potentials (Continued)
3:00 pm - 3:20 pm Case Study: Frictionless E-Commerce – and how it’s reshaping the customer journey from cart to conversion Praveen SNSS - Head of Business, Senior Director, Flipkart Commerce Cloud Ajita Swaroop Saran - Marketing Head, Flipkart Commerce Cloud
TRACK A: Unlocking New Revenue Potentials (Continued)
3:20 pm - 3:40 pm Case Study: Segment, Automate, Scale: Driving Revenue Through Data-Driven Lifecycle Marketing Alexandre Coussy - CRM & Lifecycle Marketing (freelance), CoucouTRACK B: The Marketer’s Guide To Doing More With Less
2:30 pm - 2:40 pm Networking Icebreaker: Kick off your networking experience with a fun and engaging icebreaker session designed to break down barriers and spark meaningful connections. At your table, introduce yourself and answer this question:What inspired you to pursue your current career path, and what do you enjoy most about it?
Let’s get talking, connecting, and making the most of this event together!
TRACK B: The Marketer’s Guide To Doing More With Less
2:40 pm - 3:00 pm Case Study: How GenAI is Reshaping Retail Experiences Alexander Mahr - Director, ANZ, Coveo
TRACK B: The Marketer’s Guide To Doing More With Less
3:00 pm - 3:40 pm Case Study Fireside Chat: With tight budget and limited resources, how can you be more agile and efficient with your existing marketing, digital and/or sales channels to deliver effective outcomes? Adam Freedman - Head of Brand, Communications and Loyalty, The digiDirect Group Vincent Samba - Head of Ecommerce & Digital, Decathlon Mal Chia - Managing Director, Ecom Nation Sidra Meenai - Marketing Manager, Enablement, Australia Post David Campbell - Head of Wholesale, Barbeques Galore
TRACK C: Unlocking Strategies for Every Stage of Growth
2:30 pm - 2:40 pm 10 Minutes Transition TimeTRACK C: Unlocking Strategies for Every Stage of Growth
2:40 pm - 3:40 pm Retail’s global growth playbook: Strategies for increasing revenue Jim Vrondas - Head of Commercial – ANZ, Worldfirst- How to balance profitability with aggressive expansion – Does one come at the expense of the other?
- How to mitigate revenue bottlenecks for retailers – What have been the limiting factors for growth in the past year and how are brands tackling these challenges?
- Retail’s revenue blueprint for the next five years – What shifts in consumer behaviour, tech or global markets are defining the future of revenue growth and what can retailers do to stay ahead?
Sponsored by: WorldFirst
3:40 pm - 4:10 pm
Afternoon Networking Break (30mins)
4:10 pm - 4:20 pm
Networking Icebreaker: Kick off your networking experience with a fun and engaging icebreaker session designed to break down barriers and spark meaningful connections. At your table, introduce yourself and answer this question:
What's the most exciting project you're working on right now, and what makes it so intriguing?
Let’s get talking, connecting, and making the most of this event together!
TRACK A: Loyalty – The One Strategy You Can Always Count On To Make A Difference
4:20 pm - 4:40 pm Case Study: How to go beyond discounts and incentives to create an engaging consumer community and design a valuable experience exchange that enhances customer stickiness to your brand Tim Nicholas - Senior Marketing Strategist, Marigold
TRACK A: Loyalty – The One Strategy You Can Always Count On To Make A Difference
4:40 pm - 5:00 pm Case Study: Top game-changing strategies to elevate your brand’s customer experience – What YOU can do to make a difference Jay Bonaretti - CEO, Amino Z
TRACK A: Loyalty – The One Strategy You Can Always Count On To Make A Difference
5:00 pm - 5:20 pm Case Study Fireside Chat: As we continue to face a dip in consumers’ spending power, how can you make your customers desire your products and be willing to spend? Adam Freedman - Head of Brand, Communications and Loyalty, The digiDirect Group Mal Chia - Managing Director, Ecom Nation Alexandre Coussy - CRM & Lifecycle Marketing (freelance), CoucouTRACK B: Cultivating A Standout Brand
4:20 pm - 4:40 pm Case Study: Lessons from Uber, Seek and smaller marketplaces on how to spend marketing dollars with the best ROI and drive organic growth Olya Rudenko - Former CEO, Cars24 AustraliaOne of the best case study presentations we’ve ever heard and we are excited to bring this to Australia!
TRACK B: Cultivating A Standout Brand
5:00 pm - 5:20 pm Rising Trend Demo: The rise of shoppable videos – Imagine watching a video and buying the products featured in it with just a few clicks on the video itself. How do you run a shoppable video campaign and will it work for the Australia market? Amaury Treguer - Co-Founder, BREAD Agency Mary Proulx - Co-Founder, BREAD AgencyTRACK C: Making Omnichannel Commerce Work For B2B
4:20 pm - 4:40 pm Case Study: From LinkedIn to Shark Tank – How to bring personality to your B2B channel to up your brand recognition and customer interest Steve Pastor - CEO - Founder, Kings Of Neon
TRACK C: Making Omnichannel Commerce Work For B2B
4:40 pm - 5:20 pm B2B Perspectives Panel: What strategies have you found most effective in managing and integrating digital transformation within your B2B operations, especially regarding e-commerce and/or relationship marketing platforms? Kate Bezar - Co-founder, Head of Impact & Brand, Better Packaging Co. Steve Pastor - CEO - Founder, Kings Of Neon Sidra Meenai - Marketing Manager, Enablement, Australia Post Teya Verma - Marketing Director, TECHN IT
TRACK D: Insights From Industry Titans
4:20 pm - 5:20 pm Content Planning Mastery Workshop: How to engage your customers throughout the marketing funnel and lifecycle to improve experience and conversions Sami Khan - Digital Marketing Director, MaapJoin our speaker in this very actionable workshop as he takes you through a pre-filled content planner as an example and show you his entire planning process – from business angles to personas to call-to-actions!
Legends Of The Retail & eCommerce Titans
5:20 pm - 6:00 pm
Founders’ Stories Panel: Meet the founders of Australia’s most inspiring businesses as they come together for a candid tell-all on what it took to take their business to where it is today
Rob Rand -
Founder + CEO,
Knobby
Janine Leghissa -
Director/Founder/Designer,
Desiderate
Stephanie Say -
CEO,
HoMie
Jordan Gibbons -
Commercial Director,
Payments Consulting Network
Would their stories be inspiring, tear-jerking or side-splittingly funny – or a mix of everything? You’ve got to join us to find out!
