eTail Australia 2025
February 25 - 26, 2025
Sheraton Grand Sydney Hyde Park, Australia
Main Conference Day 1 – 25th February 2025
Main Conference Day 1 – 25th February 2025
8:20 am - 8:50 am
Innovation Incubator Registration
8:50 am - 9:00 am
Innovation Incubator Welcome Address: Heather Ang, Lead Editor, Researcher & Producer, eTail Australia
Invite-Only Innovation Incubator
9:00 am - 10:30 am Innovation Focus Roundtables: Engage with 4 rotating roundtables to explore the newest technology offerings with your peers and establish who best meets your business needs (25 minutes per session with 5 minutes transition time between each session)Brunch & Munch
9:30 am - 10:30 am Rise & Shine VIP Breakfast WorkshopBrunch & Munch
9:30 am - 10:30 am Main Conference Registration & Morning RefreshmentsMain Conference Day 1 Kick-Off
10:30 am - 10:35 am
Start of Main Conference Day 1 & Welcome Address: Heather Ang, Lead Editor, Researcher & Producer, eTail Australia
10:35 am - 10:45 am
Chairperson’s Opening Remarks:
10:45 am - 10:55 am
Networking Icebreaker: The eTail “Snowball” Fight
Get ready to break the ice in the most delightful way possible – with our Snowball Fight Icebreaker! Join us for a playful and interactive session where participants will engage in a unique twist on the classic snowball fight. No need for winter gear – these snowballs are made of fun and camaraderie! Write down 3 objectives that you would like to get out of eTail Summit this year on a piece of paper. Crumble up the paper into a ball and throw it at each other. At the end of the “snowball fight”, gather as a group, and open up a bunch of “snowballs” together to find out what objectives other attendees have for attending.
Steering Through Tough Economic Conditions
10:55 am - 11:15 am
Opening Economist Keynote: Diagnosing Australia’s economic health – With inflationary pressure, higher costs and dampened consumer demands on the rise, how does our economic future look? Is it on the path of recovery, and what does it mean for you and your business?
Stephen Walters -
Chief Economist,
Business Council of Australia (BCA)
All you need to know about the economy’s influence on consumer behaviour, spending habits, and retail performance to prepare for what’s
ahead!
11:15 am - 11:55 am
Keynote Success Stories Panel: Businesses thriving in today's economic landscape – What are the innovative strategies they have implemented to fuel growth and achieve commercial excellence, and how can YOU do it too?
Elien Degraeve -
Founder,
Go For Zero
Liv Caiafa -
Head of Ecommerce - Repco Retail ANZ,
GPC Asia Pacific
Lydia Bertini -
Head of Customer & People,
Miss Amara
11:55 am - 12:10 pm
Morning Networking Break (15mins)
12:10 pm - 12:30 pm
Keynote Economist Interview: How do you evaluate the effects of conflicts, inflation, supply chain challenges, and other geopolitical threats on Australia's retail industry, and effectively anticipate the risks and strengthen your resilience?
Elliot Clarke -
Executive Director Head of International Economics,
Westpac Pty Ltd
Harnessing Partnerships For Resilience
12:30 pm - 12:50 pm
Keynote Fireside Chat: Accelerating customer acquisition and driving revenue growth – What partnership marketing strategies have proven most effective during economic downturns, and how can you tailor them to fit your unique business model?
What metrics and KPIs should companies focus on when leveraging partnership marketing to track and measure success, and how can
these insights be used to continuously refine and optimize their strategies for better results?
12:50 pm - 1:10 pm
Keynote Case Study: Navigating the tech labyrinth – How to cut through the noise and identify the right tech stack that’s worth your every penny to drive meaningful results for your business
Mr. Ken Kennedy -
Group Head of Digital ANZ,
True Alliance
A tried and proven systematic approach to identifying your gaps, searching for the right partners, negotiating the ideal commercial
terms for your business, and onboarding your partners with ease and clarity
Unlocking New Revenue Potentials
1:10 pm - 1:30 pm
Keynote Client Case Study: Maximising your revenue – How to create a unified and personalised customer experience that fosters loyalty, drives growth and brings your profitability to the next level
Say hello to streamlined operations, unparalleled insights and an amazing shopping experience.
TRACK A: Unlocking New Revenue Potentials (Continued)
2:30 pm - 2:40 pm Networking Icebreaker: Kick off your networking experience with a fun and engaging icebreaker session designed to break down barriers and spark meaningful connections. At your table, introduce yourself and answer this question:What inspired you to pursue your current career path, and what do you enjoy most about it?
Let’s get talking, connecting, and making the most of this event together!
TRACK A: Unlocking New Revenue Potentials (Continued)
2:40 pm - 3:20 pm Ask The Leaders: The ins and outs of setting up a retail media business – What does it take and why on earth should it top your business priority list? Gerard Richardson - Head of Retail Marketing, Adore Beauty
TRACK A: Unlocking New Revenue Potentials (Continued)
3:20 pm - 3:40 pm Case Study: As eCommerce turns increasingly channel-heavy, channel conflicts become a real risk – How to work around that and enable your different sales channels to become more integrated and coordinatedTRACK B: The Marketer’s Guide To Doing More With Less
2:30 pm - 2:40 pm Networking Icebreaker: Kick off your networking experience with a fun and engaging icebreaker session designed to break down barriers and spark meaningful connections. At your table, introduce yourself and answer this question:What inspired you to pursue your current career path, and what do you enjoy most about it?
Let’s get talking, connecting, and making the most of this event together!
TRACK B: The Marketer’s Guide To Doing More With Less
2:40 pm - 3:00 pm Case Study: As eCommerce turns increasingly channel-heavy, channel conflicts become a real risk – How to work around that and enable your different sales channels to become more integrated and coordinatedTRACK B: The Marketer’s Guide To Doing More With Less
3:00 pm - 3:20 pm Case Study Fireside Chat: With tight budget and limited resources, how can you be more agile and efficient with your existing marketing channels to deliver effective outcomes?TRACK B: The Marketer’s Guide To Doing More With Less
3:20 pm - 3:40 pm Case Study: Expanding your digital reach – How to leverage social influencers and platforms as part of your digital strategy to reach new audiences and convert more likes to salesOne of the best case study presentations we’ve ever heard and we are excited to bring this to Australia!
What inspired you to pursue your current career path, and what do you enjoy most about it?
Let’s get talking, connecting, and making the most of this event together!
Join us for an insightful roundtable session where retailers of varying revenue sizes will break into smaller groups to tackle the unique challenges they face. Whether you're managing a growing startup or steering a large-scale operation, this session is designed to foster open dialogue and collaborative problem-solving among peers with similar business dynamics. Share your experiences, gain valuable insights, and discover new strategies tailored to your specific scale. This is a rare opportunity to connect with like-minded professionals who truly understand your challenges—let’s dive deep into the issues that matter most to your business!
3:40 pm - 4:10 pm
Afternoon Networking Break (30mins)
4:10 pm - 4:20 pm
Networking Icebreaker: Kick off your networking experience with a fun and engaging icebreaker session designed to break down barriers and spark meaningful connections. At your table, introduce yourself and answer this question:
What's the most exciting project you're working on right now, and what makes it so intriguing?
Let’s get talking, connecting, and making the most of this event together!
Loyalty – The One Strategy You Can Always Count On To Make A Difference
4:20 pm - 4:40 pm Case Study: How to go beyond discounts and incentives to create an engaging consumer community and design a valuable experience exchange that enhances customer stickiness to your brandLoyalty – The One Strategy You Can Always Count On To Make A Difference
4:40 pm - 5:20 pm Leaders’ Perspectives Panel: As we continue to face a bearish retail environment in the upcoming foreseeable months, what are some tangible actions and things you can do to drive high customer retention and repeat purchase rate?
Join our speaker in this very actionable workshop as he takes you through a pre-filled content planner as an example and show you his entire planning
process – from business angles to personas to call-to-actions!
