How Retail and eCommerce Brands Are Innovating for Success in a Global Pandemic

Although the long-term economic effects of the Covid-19 pandemic are yet to be seen, it is worth exploring how retailers are using affiliate marketing. This strategy is one that has warranted more investment in the past year, as retailers are navigating their way through the pandemic and looking for innovative ways to reach consumers. The pandemic has impacted retail businesses that rely heavily on customer loyalty solutions. Now more than ever, there are opportunities for retailers to build and grow their customer base by

The report aims to gain a greater understanding of how the overarching marketing tactics and strategies are shaping results from upper-funnel brand awareness to lower-funnel performance and conversion metrics within their organizations.