eTail Australia 2026
September 2026
Agenda Day 1
Welcome Address
TRACK A
8:00 am - 8:30 am Conference Registration & Morning RefreshmentsTRACK A
8:30 am - 8:45 am Welcome Address and Speed NetworkingTRACK A
8:45 am - 8:50 am Welcome Address: Heather Ang, Lead Editor, Researcher & Producer, eTailTRACK A
8:50 am - 8:55 am Welcome to Country/Acknowledgement of CountryTRACK A
8:55 am - 9:00 am Chairperson’s Opening Remarks Mark Baartse - Consulting Chief Marketing Officer, MarkBaartse.com
TRACK B
8:00 am - 9:00 am Rise & Shine VIP Networking Breakfast & Fishbowl PanelLegend Of The Retail Titans: The Founders' Stories
9:05 am - 9:45 am
Interviewing the CEOs: Hear from ANZ retail’s top CEOs to understand everything from marketing strategy to in-store technology and the future of retail
Brian Walker -
Founder & CEO,
Retail Doctor Group
Dean Salakas -
Chief Party Dude,
The Party People
Jethro Marks -
Chief Executive Officer,
The Nile
Justus Wilde -
Chief Executive Officer,
TheMarket.Com
Catherine Cervasio -
Founder,
Aromababy
Vince Lebon -
Founder, CEO & Designer,
Rollie Nation
ANZ Retail Crystal Ball Outlook
9:45 am - 10:05 am
Retailer Keynote: Overcoming the crisis and growing profitably
Marcio Oliveira -
GM – Business Strategy & AT/High Sierra,
Samsonite ANZ
Delighting The ‘Smart & Digitally Empowered’ Consumer
10:05 am - 10:45 am
Keynote Panel: The blurring lines between bricks & clicks – How can you connect the dots between online and offline customer journeys to create a cohesive and integrated cross-channel experience that keeps customers coming back time and time again?
Matt Newell -
CEO,
The General Store
Brandon Soo -
Head of eCommerce,
Total Tools
Ming Kang Chen -
Head of eCommerce,
Sheet Society
Martina Steinmann -
Head of eCommerce,
Officeworks
Tim McDonnell -
Head of Sales, AUNZ,
Adyen
Big Ideas Keynote: A Defence Of Much Hated Buzzwords
10:45 am - 11:05 am
Keynote Guest Speaker: Digital transformation, Agile and other dirty words
Nicola Clement -
General Manager Omni Experience,
Myer
11:05 am - 11:25 am
Morning Networking Break 1
Winning With ‘Quick Commerce’
11:25 am - 12:10 pm
Panel Interactive: Slashing Your Fulfilment Time – How can you streamline your order fulfilment process, and proactively anticipate and react to delivery delays without passing on the shipping costs to your customers?
Peter Knock -
Non-executive Director & Specialist Advisor,
National Online Retailers Association (NORA) Mentor
Sarah Kearney -
Chief Digital Officer,
The Warehouse Group
Kathleen McMahon -
Head of Operations,
Sheet Society
Tim White -
Head of Operations,
MerryPeople
12:10 pm - 12:50 pm
Keynote Panel: Transforming ecommerce to develop engaging customer experiences that drive loyalty and revenue
Ryan Dean -
Client Partner,
OSF
Dan Ferguson -
Chief Marketing Officer,
Adore Beauty
Marcio Oliveira -
GM – Business Strategy & AT/High Sierra,
Samsonite ANZ
Kirat Khara -
Head Of eCommerce,
Lenovo
John Barkle -
Head of Brand & Loyalty,
MyDeal
The Rise Of Marketplace Innovation
12:50 pm - 1:15 pm
The Power of Marketplaces – A fireside chat with Ian Jankelowitz, Head of Marketing Everyday Market, Woolies X and Chris Skelton, Chief Revenue Officer, Marketplacer
Ian Jankelowitz -
Head of Marketing Everyday Market,
Woolies X
Chris Skelton -
Chief Revenue Officer,
Marketplacer
Lunch
1:15 pm - 2:15 pm
Networking Lunch
1:15 pm - 2:15 pm
Closed Door VIP Invitation Only Lunch
Reserved for FullStory
Customer Engagement & Experience Made Perfect ~In-depth & Interactive~
Digital Marketing
Amplifying Your Customer Base
TRACK A
2:15 pm - 3:00 pm Case Study Interactive: How to harness your understanding of your Gen-Z customer base to fine tune your brand messaging and marketing Kim Zorn - Global Performance Director, Princess Polly
TRACK A
3:00 pm - 3:20 pm Sponsor Case Study/Fireside Chat: Attribution is key to succeed in a post-cookie world - How to leverage your first-party data and effectively track every step of the buyer's journeyTRACK A
3:20 pm - 4:00 pm All-Star Panel: Don’t wait, act now – How can you immediately revamp your audience targeting and activation strategy to build strong customer relationships before the ‘cookie cull’ in 2023? Anastasia Lloyd-Wallis - Head of Consumer Insights, Retail Doctor Group Kim Zorn - Global Performance Director, Princess Polly Scott Forrest - Global Director eCommerce, Nuheara Darren Gunton - GM Marketing, Total Tools
TRACK A
4:00 pm - 4:20 pm Afternoon Networking BreakeCommerce
Mastering Customer Experience & Loyalty
TRACK B
2:15 pm - 3:00 pm Case Study Interactive: Personalisation that moves the needle – How to adapt to this new phase of customised preferences and stand out in your category John Barkle - Head of Brand & Loyalty, MyDealTRACK B
3:00 pm - 3:20 pm Sponsor Case Study/Fireside Chat: Real time analytics – How to quickly analyse data trends to predict your customer’s next purchase allowing you to promote the right products at the right timeTRACK B
3:20 pm - 4:00 pm All-Star Panel: Single customer view – How can you consolidate data from multiple consumer touchpoints to tailor the customer journey with enhanced precision for better engagement?TRACK B
4:00 pm - 4:20 pm Afternoon Networking BreakDigital Marketing
Building A MarTech Stack That Grows With Your Business
TRACK A
4:20 pm - 4:45 pm Case Study: Dream Big, Build Bigger Sheerien Salindera - APAC Digital Strategy Lead, Adobe
TRACK A
4:45 pm - 5:05 pm Sponsor Case Study: Trimming the fat from your existing MarTech stack - How to quickly evaluate, refine and optimise your tech stack to scale fastTRACK A
5:05 pm - 5:10 pm 5 mins transition time to main ballroomeCommerce
Future Proofing The Shopping Experience
TRACK B
4:20 pm - 4:45 pm Case Study Interactive: Defining your brand story in-store – Going from your ‘why’ to your ‘how’ to capture brand clarity in-store, how to do it, and everything in between Christian Alonzo - Founder, Invision360
TRACK B
4:45 pm - 5:05 pm Sponsor Case Study: UX as your key differentiator – How to enhance your online presence from the display of goods, timely communication, and fulfilment services to capture and convert both new and current offline customersTRACK B
5:05 pm - 5:10 pm 5 mins transition time to main ballroomClosing Panel
Direct-To-Consumer – Fad Or Not?
TRACK A
5:10 pm - 6:10 pm Success Stories Fireside Chat: Getting a slice of the D2C pie – How do you go from traditional manufacturer or wholesaler to D2C and make the business model work for you? Mark Baartse - Consulting Chief Marketing Officer, MarkBaartse.com Renae James - Chief Executive Officer, Papinelle Maciek Slodyczka - Founder, JoolcaFully engage with the most contentious and divisive issues currently facing your industry. Sit back and witness industry-leading figures pitting themselves against each other in a battle to deliver the knockout argument. Will you reconsider your position? And will you walk away with a fresh mindset and better prepared to take on this key conundrum?
Creative Boardroom
Champagne C-Suite Retreat
TRACK B
5:10 pm - 6:10 pm Creative Boardroom: The Council of Chiefs Greg Layton - Founder, Council of Chiefs, and Chief Maker, Chief MakerEngage in this closed door invite only C-Suite retreat, where you get a chance to exercise your minds and uncover and if it’s possible to go from last to first in the digital era.
In this Council of Chiefs session, you have an opportunity to connect and discuss major business challenges with other CEOs. Facilitated by Greg Layton, you’ll spend time in a small group with other CEOs discussing a key topic and then bring the lessons from that to the main group.
Get an “outside-in” unique point of view to discover diverse thinking that can transform your mindset—for both you and your business.
Closing Session
6:10 pm - 6:15 pm
Chairperson’s Closing Remarks
Networking
6:15 pm - 7:45 pm
Networking Drinks Reception
6:15 pm - 7:45 pm
Closed Door VIP Invitation Only Dinner
Reserved for Optimizely