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What is eTail?


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From our beginnings in 1999, to running over 10 eTail conferences worldwide in 2019, it’s fair to say we, like the retail industry, have come a long way. We started before the dot.com bubble burst, we were there when Amazon first recorded profits, when Facebook was launched, when Apple released it’s first iPhone, IPO in US history… the list goes on.

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20,000 Retailers Have Trusted Us for 20+ Years


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Alibaba has said that eTail “truly address the current challenges facing us”; Sephora that eTail allows you to “meet the evolving needs of today’s omnichannel customers”; Walmart that we have “great content and outstanding networking!”

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Meeting the Decision Makers


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We gather the Founders, CEOs, CMOs, Heads of eCommerce, Digital Marketing and CX from the world’s top retail companies to discuss winning strategies and solutions to your key challenges. No commercials. No egos. We cut out the fluff so you can return to the office with detailed take-aways.

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The eTail Difference

See how eTail compares to other retail summits

WBR – Our History


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20+ Years of Transforming eCommerce & Digital Marketing

Worldwide Business Research (WBR) started the eTail conversation in 1999—before anyone else—and we’ve led the discussion ever since.

Since then, we've been fortunate to collaborate with thousands of retailers - from massive Fortune 500 institutions to small, scrappy startups - to deliver tangible and lasting growth to over 20,000 retail leaders. And they keep coming back.

We help retail leaders improve their business performance through the sharing of real-world case studies, unique interactive formats and facilitated networking. The eTail community is an unbeatable place for retailers to network with their peers and for solution providers to share thought leadership and support the omnichannel ecosystem.

By listening to our retail community during 6 months of in-depth research, more than any other retail conference, we find out about the issues most affecting their business, helping us to design the eTail agenda accordingly.

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