February 25 - 26, 2025
Sheraton Grand Sydney Hyde Park, Australia
Trustana, Seeded by Temasek in 2020, leverages GenAI to enrich product data to increase add to cart conversions and organic traffic
Trustana uses AI:
- To fill gaps in factual product data at scale within seconds (typically more than 70% of products have missing data)
- To create SEO optimized product marketing content
- To structure and map product content to the schema where it needs to go, an ERP, your website or a marketplace
The benefits:
- 95%: Faster and less expensive than a human, with less errors
- 13%: uplift in add to cart ratio with more engaging content
- 25%: uplift in increased exposure with organic SEO