Trustana (Past Sponsor)

Trustana, Seeded by Temasek in 2020, leverages GenAI to enrich product data to increase add to cart conversions and organic traffic

Trustana uses AI:

- To fill gaps in factual product data at scale within seconds (typically more than 70% of products have missing data)

- To create SEO optimized product marketing content

- To structure and map product content to the schema where it needs to go, an ERP, your website or a marketplace

The benefits:

- 95%: Faster and less expensive than a human, with less errors

- 13%: uplift in add to cart ratio with more engaging content

- 25%: uplift in increased exposure with organic SEO