Paul is an Ecommerce Advisor, Author, Board Member and Director that's worked with some of the most recognisable brands in Australia, from Showpo, to Oz Hair & Beauty, to Miss Amara, to Maison De Sabre, Riff Raff and Co and Baby Boo Fashion. Paul works with established businesses who are looking to take their revenue and profit to the next level, in a fast but controlled manner. In 2021 Paul was named number 2 in the Top 50 People in Ecommerce, and is also the author of Shopify for Dummies, and Selling Online for Dummies, due to be released globally in 2022. Paul is also one of the Director's at Ecom Nation, a digital agency focused on ecommerce. See more at www.paulwaddy.com or connect with Paul on LinkedIn.