Insider

Insider: Revolutionising Retail Personalisation at eTail Australia

Insider is a leading personalisation and cross-channel automation technology that empowers retail brands to unify data and deliver consistent, individualised experiences to customers across all touchpoints.

Unified Customer Data Platform (CDP)

Insider’s customer data platform (CDP) consolidates zero and first-party data from multiple sources, creating a unified single customer view. This enables retail marketers to:

• Segment audiences into actionable cohorts, including anonymous users.
• Personalise experiences seamlessly across web, app, and messaging channels.

AI-Powered Personalisation with Sirius AI™

Insider’s AI-powered capabilities, such as Sirius AI™, elevate personalisation by:

• Predicting customer behaviours.
• Delivering targeted campaigns that drive results at scale.

Key Benefits for Retailers

1. Increased Customer Acquisition: Precisely target audiences to generate more leads.
2. Enhanced Customer Engagement: Create seamless, on-site experiences to captivate customers.
3. Reduced Customer Churn: Build loyalty with timely, relevant experiences.
4. Improved Marketing Productivity: Sirius AI™ boosts marketing teams’ efficiency by up to 60%, driving growth and revenue.

Trusted by Leading Global Brands

Insider partners with over 1,200 global brands, including top-tier retailers. Recognised as a leader by industry analysts such as Gartner, Forrester, IDC, and G2, Insider is at the forefront of innovation in retail technology.

Advanced Solutions for Retail Success Insider’s robust product roadmap includes:

• AI-Powered Journey Creation: Streamline customer experience design with automation.
• Responsive Campaign Templates: Ensure consistent web and email experiences across devices. • Web SDK Integration: Simplify integration and data management.
• Multi-Language Localisation: Enable global campaigns with targeted local messaging.
• Advanced Analytics: Gain deeper insights into audience behaviour and campaign performance.
• Real-Time Data Integration: Personalise journeys with live updates from third-party systems.
• Data Standardisation Tools: Improve segmentation accuracy and ensure data consistency.

Driving Efficiency and Profitability

Insider is committed to helping retailers harness the power of data, AI, and personalisation to enhance customer experiences, drive sales growth, and improve profitability. Partnering with Insider ensures that your retail business remains competitive and customer-focused in an ever-evolving market.