Tapan Patel is the Founder and Director of DIGITXL, a Melbourne-based digital analytics, optimisation and MarTech consultancy. With over 15 years of experience across digital analytics, CRO, customer experience and marketing technology, Tapan has worked with leading Australian and global brands to improve measurement, digital performance and customer journeys. He specialises in connecting data, MarTech and optimisation strategy to drive stronger customer experiences and commercial outcomes.