Sereen Abu-Sheikhah
Head of Business Development SnapchatSereen leads a high-growth business at Snap Inc. spanning the UAE, Turkey and APAC. With over 15 years of experience across digital advertising, technology and media in Australia and the Middle East, she is passionate about scaling emerging markets, building high-performing teams and helping businesses drive meaningful growth through Snapchat.
Agenda Day 1
12:10 PM Keynote: From Inner Circle to Checkout: Where Retail Growth Comes From Next
Keynote: From Inner Circle to Checkout: Where Retail Growth Comes From Next
Retail discovery is no longer limited to the public feed. Increasingly, shoppers discover products, ask for recommendations, validate decisions, and share what they buy through trusted conversations with friends.
In this session, Snapchat will explore how retailers can connect those moments—from discovery and peer recommendation to conversion, store visits, and advocacy. The session will combine consumer behaviour, Australian retail examples, and practical guidance on using Snapchat to build incremental reach and measure meaningful business outcomes.
Attendees will leave with a clearer view of how conversation-led commerce can complement their existing media plans and where to identify opportunities for a focused, measurable test.
Check out the incredible speaker line-up to see who will be joining Sereen.
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