Jakob Andersson

Jakob Andersson

Head of New Business Funnel

Jakob leads growth across APAC at Funnel, where he's spent the last 10 years helping brands and agencies turn siloed marketing data into a growth-lever that drives actionable insights and better marketing performance.

Agenda Day 1

3:15 PM Discovery Roundtables – Round 1

A problem shared is a problem halved – all retailers are facing similar big problems right now. This is your opportunity to join forces with like-minded peers to come up with solutions. Each roundtable discussion will run for 30 minutes. You will be assigned to a roundtable and will get the chance to join the other 2 tables later in the day.


Topic 1: What's the right mix of micro vs macro creators for Australian brands that don't have US-scale budgets?
Speaker: Amaury Treguer, Co-Founder, BREAD Agency

Topic 2: How is social search changing the way retailers think about SEO, and are brands actually optimising content for discovery on TikTok, Instagram and beyond?
Speaker: Emelie Jessika Lundberg, General Manager, BREAD Agency

Topic 3: Doing more with less means doubling down on proven channels, but are we still making room to experiment What's actually working?
Speaker: Jakob Andersson, Head of New Business, Funnel

4:10 PM Discovery Roundtables – Round 2

A problem shared is a problem halved – all retailers are facing similar big problems right now. This is your opportunity to join forces with like-minded peers to come up with solutions. Each roundtable discussion will run for 30 minutes. You will be assigned to a roundtable and will get the chance to join the other 2 tables throughout the day.


Topic 1: What's the right mix of micro vs macro creators for Australian brands that don't have US-scale budgets?

Speaker: Amaury Treguer, Co-Founder, BREAD Agency


Topic 2: How is social search changing the way retailers think about SEO, and are brands actually optimising content for discovery on TikTok, Instagram and beyond?

Speaker: Emelie Jessika Lundberg, General Manager, BREAD Agency


Topic 3: Doing more with less means doubling down on proven channels, but are we still making room to experiment What's actually working?

Speaker: Jakob Andersson, Head of New Business, Funnel

5:00 PM Discovery Roundtables – Round 3

A problem shared is a problem halved – all retailers are facing similar big problems right now. This is your opportunity to join forces with like-minded peers to come up with solutions. Each roundtable discussion will run for 30 minutes. You will be assigned to a roundtable and will get the chance to join the other 2 tables throughout the day.

Topic 1: What's the right mix of micro vs macro creators for Australian brands that don't have US-scale budgets?
Speaker: Amaury Treguer, Co-Founder, BREAD Agency


Topic 2: How is social search changing the way retailers think about SEO, and are brands actually optimising content for discovery on TikTok, Instagram and beyond?
Speaker: Emelie Jessika Lundberg, General Manager, BREAD Agency


Topic 3: Doing more with less means doubling down on proven channels, but are we still making room to experiment What's actually working?
Speaker: Jakob Andersson, Head of New Business, Funnel

Check out the incredible speaker line-up to see who will be joining Jakob.

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