Edwina Neilson is the GM Marketing at Green Cross Health, overseeing strategic marketing initiatives across the Unichem and Life Pharmacy brands, ensuring alignment with business objectives and delivering impactful campaigns that resonate with diverse audiences. A passion for retail marketing and combining data-driven insights with creative execution to strengthen market presence and enhance customer experience. An approach that reflects a commitment to excellence and adaptability in a dynamic, competitive industry, together with a passion for driving brand growth and customer engagement for both products and services in the pharmacy healthcare sector throughout New Zealand.