Brendan Murphy is General Manager, ANZ at Zeta Global, where he works with Retailers, Quick Service Restaurants and Publishers to rethink how they use data, AI, and loyalty and marketing technology to build stronger customer relationships. Having spent 15+ years designing and implementing martech tools all over APAC and in the US, Brendan brings a practical perspective on how brands can turn increasingly complex martech ecosystems into better experiences for customers and measurable business outcomes.