Bobbie Gersbach-Smith

Bobbie Gersbach-Smith is Planning Director APAC at M&C Saatchi Performance. She has spent the past 12 years working in digital media, previously within networks including Dentsu and Publicis. As one of the first employees of M&C Saatchi Performance in the APAC region, Bobbie has been key to the growth of the agency and of its clients, particularly in respect to Amazon and Grab. She is a pioneer in mobile ad fraud identification, changing privacy/attribution dynamics and incrementality measurement.