eTail Australia 2025

February 25 - 26, 2025

Sheraton Grand Sydney Hyde Park, Australia

Ben Anderson

Head of Loyalty and Member Engagement Rebel Sport

Main Conference Day 1 – 25th February 2025

1:10 PM Keynote Fireside Chat: Rebel’s Playbook: Unlocking New Revenue with AI & Personalisation

In this fireside chat, Trent Olsen sits down with Ben Anderson to uncover how Rebel leveraged AI-powered personalisation to drive engagement, boost conversions, and maximise revenue. From optimising product detail pages with strategic visual cues to increasing loyalty sign-ups and enhancing upsell opportunities, discover how data-driven experimentation turned insights into growth. Get inspired by real results—like a 32.63% conversion lift—and actionable takeaways to fuel your own e-commerce success.

Check out the incredible speaker line-up to see who will be joining Ben.

Download The Latest Agenda