Ali Worrall

I began my career 7 years ago in eCommerce operations and customer service at General Pants Co before moving into digital/eCommerce at fast fashion brands Tiger Mist/I.AM.GIA, and now into a global marketing role at skincare brand frank body. My experience with DTC has given me the opportunity to own website development projects end to end; from concepting designs and UX optimisations to testing and deployment, to onboarding new technologies and their integrations, and really understanding eCommerce ecosystems. I've been fortunate enough to be able to be equally creative in most of my roles; leading marketing campaigns and strategies, launching global NPD through digital and retail channels and owning content marketing and brand strategies. My most recent eCommerce and marketing project was a redevelopment and relaunch of frank's loyalty program in June of 2021, which I'm really excited to talk about at eTail this year.