Alexandre Coussy
CRM & Lifecycle Marketing/Consultant Coucou MarketingAgenda Day 1
4:10 PM Retailer Masterclass: Scaling creative with GenAI without losing your brand or breaking the rules
How to maintain brand voice and regulatory compliance when using generative AI for creative production at scale
Generative AI is rapidly becoming part of how retailers produce content at speed and scale — from product copy and imagery to campaigns, CRM, and on-site experiences. But as creative output accelerates, many brands are discovering a new set of risks: brand dilution, inconsistent tone, regulatory exposure, and governance gaps.
This practical masterclass explores how retailers can use generative AI to scale creative production without compromising brand voice, trust, or compliance. We'll break down what's working in the Australian market today, where teams are getting stuck, and how leading retailers are putting guardrails in place that empower creativity rather than slow it down.
Designed for senior leaders across marketing, ecommerce, brand, legal, and digital, this masterclass delivers practical tools and decision frameworks retailers can apply immediately.
Check out the incredible speaker line-up to see who will be joining Alexandre.
Download The Latest Agenda