eTail Australia 2025

February 24 - 26, 2025

Defining the Role of Modern Retail CMOs



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In this report, we will look into the modern CMO and how it's imperative in today's customer centric world. We will also explore what the most successful retailers are doing and the opportunities they are pursuing. This report focuses on CMO strategy, key trends and concerns faced by CMOs from the Australian retail region, as well as the role of artificial intelligence (AI), payments technology, and Martech in the road ahead.