Leading Australian online marketplace, The Nile, on a renewed focus on convenience and tech infrastructure

The Nile Group – one of the biggest eCommerce sites in Australia and New Zealand – is among Australia’s first online retailers, established in 2003 with the aim to find, source and deliver the best products from all around the world to Australian and New Zealand consumers. The Nile Group has seen strong growth during the last year in line with the rest of the eCommerce industry. Due to the rise in desire for convenience and technological advancements, eCommerce and online shopping have now become an essential part of our everyday lives. The growth was only accelerated in the last few years, with stay-at-home restrictions implemented worldwide previously and hybrid work becoming the norm.

In this interview, we talk to Nile CEO, Jethro Marks, who tells us about the strategies he deployed to compete with large marketplaces (the likes of Amazon, Ebay and AliExpress), what eCommerce trends he foresees and remarks about the proliferation of new marketplaces into the market in recent years.

He shares about:

• Specific tools used to compete and differentiate The Nile Group from marketplace powerhouse brands such as Amazon
• Tech advancements that Aussie retailers need to look out for
• Tools that have emerged as a response that will help in staying competitive against marketplace giants
• How to address rising costs due to inflation and uncertainty regarding the future of eCommerce
• Global consumer trends in the last six months