Maximizing Retail Revenue in Australia: AI, Social Commerce & Growth Strategies
In today’s evolving retail landscape, rising customer acquisition costs, increasing churn, and the pressure to unlock new revenue streams are pushing brands to rethink their strategies.
How are leading retailers tackling these challenges? Luke Goldsworthy (DigiDirect), Mariana Franco (Wesfarmers OneDigital), and Sami Khan (MAAP.cc) share their insights on the strategies reshaping Australian retail.
💡Subscription models, experiential stores & social commerce – Luke on how these approaches are boosting engagement and brand loyalty.
💡Data-driven segmentation & churn modelling – Mariana breaks down how data-driven insights help retailers in rolling out tailored recommendations for increased customer retention.
💡First-party data & AI-driven personalisation – Sami explores how the role of technology can help retailers make smart decisions for price optimization, build unified customer profiles to track customer behaviour and drive long-term growth.
With paid ads becoming less effective, building customer lifetime value is more important than ever. Want to learn how top retailers are making it work?