eCommerce mastermind, Frame Paladsang tells us how she beat Amazon

Chemcorp International is an Australian family owned and operated business with 30 years extensive international experience and home to a portfolio of local and international beauty, health and wellness brands. In this interview, we speak to Frame Paladsang, Digital Marketing and eCommerce Specialist at Chemcorp International.

Having joined the company in 2022, she quickly proved her mettle - she achieved a stellar improvement in total online sales as compared to the previous year, in her first two months in the company, and on Amazon within a one-and-a-half-month period. It’s safe to say that she is an outstanding marketer with plenty of potential!

In the video, Frame shares her opinions and expert tips about:

• How to optimise your brand performance and ad strategy in a standardised marketplace environment such as Amazon
• How to utilise AI, Machine Learning, AR and VR to your advantage for business success
• How to have a successful marketing performance like Amazon 
• Why loyalty programs are a must
• Different digital marketing strategies for various countries within SEA and the biggest challenges faced in SEA

When asked about what she likes about eTail Au, Frame mentions the enthusiasm of the participants and how the topics shared covers not just academic content but also practical knowledge to win in the market.

Watch the video now!